I’ve been trying to figure out why. I’ve been using the same phone for a while now, with the same usage patterns – I think – as always. So what’s been chewing through all that extra data?
And then it dawned on me: Facebook. Facebook and its – excuse my French – $%#@ autoplay videos. You know, the “feature” the company rolled out in December along with the biggest load-of-crap explanation yet foisted on internet users:
Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention over a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content in their News Feeds.
If you use Facebook, you *know* what autoplay videos are. They’re the videos that, well, automatically play whenever they appear in your browser window. Thankfully, they don’t play sound unless you click on them, but they play silently and annoyingly nevertheless. And they chew up data. Read the rest of this entry »