It was a fun year for fast-food, if quirky new menu items are your idea of fun. In their never-ending quest to outdo each other, the big chains kept customers guessing with a steady raft of new concoctions, some better than others.
I sometimes get asked why I write about fast-food, since technology is my main purview. I generally give one of three reasons. For one, it’s something of a holdover from Sex, Bombs and Burgers, the book I wrote about how the military, pornography and fast-food industries are technology leaders. I don’t write as much about the other two businesses these days, but fast-food has strangely proven to be a popular topic with readers. I can also justify it with the notion that all these new products come through similar research and development pipelines as smartphones, tablets and other gadgets. Mostly, though, I write about fast-food as the occasional diversion – it’s nice to take a break from the routine every one in a while. As such, I’ve made it my mission to try the big new releases. I’m happy to report that I got to most of them this year.
McDonald’s had a busy year, especially here in Canada. The company finally gave vegetarian Canadians something to eat this summer with two veggie wraps. Coming in two flavours – spicy Santa Fe or garlicky Mediterranean – the wraps are sizable and pretty tasty (my vegetarian wife, normally a harsh critic of such things, approves). Read the rest of this entry »