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Apple set to transform the world… with headphones?

29 May

beats-headphones

It has been a mostly inspirational week in technology, with a couple of tech titans showing off some truly amazing futuristic technology.

First up is Google, which on Tuesday took the wraps off its own self-built, self-driving car. While the search giant has been working on autonomous vehicles for some time, the difference with this one is that it isn’t a repurposed car with a bunch of tech strapped to it. Rather, it’s built from the ground up as a robot.

That means it has no steering wheels or pedals, just a start and stop button and a screen that shows its route.

Project director Chris Urmson outlined Google’s plans for the new vehicle in a blog post:

We’re planning to build about a hundred prototype vehicles, and later this summer, our safety drivers will start testing early versions of these vehicles that have manual controls. If all goes well, we’d like to run a small pilot program here in California in the next couple of years.

The company also released a vehicle showing seniors, children and even blind people going for test drives:

Not to be outdone, Microsoft also showed off some amazing technology on Tuesday evening at the inaugural Code Conference in California. The company is busy working instant translation into Skype, and appears to be having some success.

As shown during an on-stage demo, Skype vice-president Gurdeep Pall – speaking English – had a real-time conversation with another Microsoft employee, who was speaking German. The service itself translated their words into each others’ respective tongues, then read them aloud like a virtual translator.

The associated feature discusses how this sort of technology has been a long time in the making and the staggering challenges it has faced. It doesn’t work perfectly yet, but it’s impressive nonetheless.

Check out the video – things get interesting around the three-minute mark.

And then there’s Apple. The company finally made its purchase of Beats official on Wednesday, announcing that it has acquired both Beats Music and Beats Electronics for a combined $3 billion.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Apple chief executive Tim Cook in a statement. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

To put the week in perspective: Google shows off cars that can drive blind people, Microsoft demos technology that allows people from disparate cultures to communicate with each other, and Apple buys some middling headphones and one of a logjam of music streaming services. Hmm. Okay.

Apple’s annual Worldwide Developers Conference is next week. After being shown up in the innovation department by its two biggest rivals, the pressure cooker of expectations just got a whole lot more intense.

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Posted by on May 29, 2014 in apple, Google, microsoft, music, robots, skype

 

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