In the technology world, we have greatest misses such as Sony’s impossible-to-pronounce Qriocity streaming service, the slightly dirty sounding iMuffs headphones, and even Casio’s G’zOne ruggedized phone, whose pronunciation puts even Qriocity to shame.
You kind of have to feel bad for the smart people who have put so much time into creating the products themselves, only to have misguided marketing types come up with completely dumb names that assure they’ll never get a shot at succeeding.
It works the same in the food world. Case in point – KFC Canada is selling some new chicken sandwiches, which could be interesting if not for their names: the Filler Subs.
Seriously. As the photo above shows, they’re actually called Fillers. Check ’em out on Facebook.
The name is horribly and ironically bad for two reasons. Either it gives customers the impression that the sandwich is made up of filler materials, or it reminds them that what they’re eating is actually just filler and not at all nutritious. KFC might as well as just add a tagline: “The new Filler: You’ll be hungry again real soon!” Either way: bad, bad, bad.
Oh, to be a fly on the wall in the board room when this product was named. Even marketers agree that it’s horrible.