Where is Canada’s national taco strategy?

19 Mar

Like many technological products and services, the Doritos taco isn’t available in Canada.

The Daily Beast had an entertaining article last week, provocatively titled “Can this taco save America?” The taco in question, of course, is Taco Bell’s Doritos Locos taco, which features a shell made from Doritos chips. More correctly, there are now two of these tacos – the original nacho cheese one and the recently launched Cool Ranch flavour, which I sampled (and reviewed) on launch day.

Taco Bell says it added 15,000 new jobs in 2012 to handle demand for the amazingly popular taco. The chain sold more than 375 million of the tacos last year or, as the article puts it, nearly one million a day:

That’s a lot of jobs for one little taco. And it’s a sign, however troubling to nutritionists, that U.S. companies can still prosper by pitching new, innovative products to the perpetually pinched American consumer. While its competitors in the fast-food industry have been pushing for growth in developing markets, Taco Bell has been focusing on its own backyard.

I also find this really interesting because we’re now able to see how much a low-end American job is worth… in tacos. A quick, back-of-the-envelope calculation means such a job amounts to 25,000 tacos. That’s not that many. On my trip down to Buffalo, my friend and I consumed six Doritos tacos between the two of us, or roughly 1/4000th of a new job. You’re welcome America.

Up here in Canada, many of us have been complaining about the government’s failure to produce a digital strategy, or a plan to get the country moving in technological matters. Given what’s happening down south, how about a national taco strategy?

Taco Bell has so far not deemed Canada worthy of receiving the Doritos Locos tacos. The government needs to get involved here – look at the jobs we’re missing out on!


Posted by on March 19, 2013 in government, taco bell


3 responses to “Where is Canada’s national taco strategy?

  1. Marc Venot

    March 19, 2013 at 3:34 am

    Is this closer to Air Farce or Red Green?

  2. Infostack

    March 19, 2013 at 6:23 am

    In 274 days we will celebrate the 100 year anniversary of the ill-fated and farcical Kingsbury Commitment. Back in the day, 1913, information network theory was nascent. Democracy was new and fragile. After thousands of years monarchy and absolutism was about to expire in a final 80 year long series of convulsive cataclysms.

    Rather than choose the open, democratic path to information networks, the US sold out to the notion of natural monopoly. Nobody knew about moore’s, metcalfe’s or zipf’s laws. Given their own autocratic political and economic systems it was convenient for the rest of the world to follow our lead. The regulated monopoly concept was extended to all forms of communication networks. We progressed, but at slower pace than we could have due to silo’d thinking that stymied innovation and generative competition. In 1983, we began to emerge from the information dark ages and digitized the WAN, followed by digitizing data and then wireless. I have referenced Canada’s role in the latter by revolutionizing pricing in 1996 with 10 cent pricing; whereby pricing 80-90% below actual and perceived analog rates reflected marginal cost of 2 cents.

    Funnily enough, absolutism died November 11, 1989, around the same time the WWW was born. I fancied back then that newly formed democracies would rapidly embrace the newly competitive model; but they chose the old vertically integrated, analog monopoly model, instead of leapfrogging to the newly competitive horizontal, digital model. In 1996 the monopoly inquisition began and killed off a lot of the competitive elements by regulatory decree over the next 8 years. The past 15 years have been about regressing to the old model and the result is bandwidth that is 20-150x more expensive than it should be.

    It’s a great time to start a competitive approach and take advantage of this enormous arbitrage.

  3. Infostack

    March 19, 2013 at 6:49 am

    Wait! I thought you said, “lacks Telco strategy”!

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