It’s no secret I’m something of a Lego junkie, which is why I was excited to learn a while back that the Danish brick maker was opening a “Legoland Discovery Centre” here in the Greater Toronto Area. The attraction officially opens at the Vaughn Mills mall on Mar. 1, so I went and got a sneak preview.
It’s a good thing I did because – word of warning – adults without children won’t be allowed in. Officials say they’re working on setting up special nights for older Lego enthusiasts, but for now, it’s going to be kids only.
The centre is operated by U.K.-based Merlin Entertainments, in which the Lego Group has a 30-per-cent stake. Merlin operates a number of attractions, including the full Legoland amusement parks in the United States and the Madame Tussaud’s chain of wax museums, and has ambitious growth plans. Toronto’s Lego Discovery Centre, a sort of slimmed down version of the full theme park, is the first of its kind in Canada.
Here’s a video report from my visit: