Burger King flames out in Romania

25 Jul

It’s a sad time for Whopper fans in Romania, what with Burger King officially shutting down operations in the country.

The chain entered the eastern European country (home of Dracula) four years ago through franchisee Atlantic Restaurant System. Try as they might, the owners just couldn’t make a go of it, despite the growth of McDonald’s and KFC and the recent arrival of Subway. The franchisee closed its last two restaurants earlier this month.

Otherwise, Burger King has been doing relatively well of late, its horrible bacon sundae notwithstanding. The company recently returned to trading on the New York Stock Exchange and is also doing well in terms of social media presence.

Perhaps Burger King’s poor performance in Romania can be explained by the television spot below, which seemed to suggest that customers are both slobs and adulterers:

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Posted by on July 25, 2012 in Burger King


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